Why Become a Reseller?

Today’s companies have to manage and protect increasingly large amounts of data, which are growing exponentially due to widespread use of the Internet, email, and media-rich software. Managed Service Providers (MSPs) report customer data growth of 1-2% per month in many business segments. This means that if you’re delivering backup services, you’ll be contracting services for 12-24% more data annually – without having to invest significantly more resources in sales and marketing. A new report predicts revenue from consumer use of remote backup services will grow from $75 million in 2009 to more than $372 million in 2015 at a rate of about 28% a year.

A survey conducted by the third party research firm TechValidate reveals that a majority of enterprises are turning to the cloud for backup and recovery. The study indicates that 66% of respondents are considering cloud backup and 62% are considering a new approach to backup/recovery within the next 12 to 18 months.
Why are they going in this direction?
- 54% cite faster recovery times as a reason to modernize their current backup procedures, Less downtime in a disaster helps a company be more competitive.
- 59% cite increasing volumes of data to protect as a business driver to modernize backup.
- 25% are concerned with secure data protection for backup and recovery.
- 25% are concerned with affordability for backup and recovery.

Financial institutions, retailers, and healthcare organizations simply can’t meet regulatory requirements with traditional backup practices. Laws throughout Europe (EU Data Protection Directive) and the United States (Sarbanes-Oxley Act, Health Insurance Portability and Accountability Act (HIPAA) make losing critical customer data not only foolish, but also illegal. To meet these needs, customers have to find reliable backup solutions.

Managed backup services mean long term income via a predictable, recurring, growing revenue source. These services typically involve a 1-3-year contract which gives a promising return. And remember that business data tends to grow by 1-2% every month (often more!)–that’s a 20% growth rate built right into your managed backup services model. Add to this the fact that you have no costs at all to resell First Backup services and it is a financial “can’t lose.”

Cloud based backup is a product that customers are clamoring for. If they find one that offers such a solution, as well as all of the other managed services you provide, they are likely to switch to your MSP to get it all under one roof.

Servicing your clients backup needs strengthens your relationship. They have a contract with you for data backup. They trust you. Many times you lose a client due to a leadership change in their IT department. Having this connection to them increases the likelihood of them staying with you.

IT and data problems can reflect poorly on you as a reseller, even if the problem generated on their end. Having a reliable backup service eliminates a source of contention (you become the hero who save their data) and ensures business continuation.

More than one quarter of channel partners are reselling cloud-based services offered by vendors and MSPs today, and another 30% have plans to do so, thereby enabling them to add the annuity revenue streams represented by cloud offerings to their portfolio. You need to get in on the action before you get left behind.

Boost in website traffic, improved lead enquiries, expansion into new markets, and more.

Because minimizing your risk and maximizing your profit is our common goal, First Backup has developed a series of marketing materials and resources that shorten the time required to go-to-market. Also, your reputation and quality are critical to your business success. We align ourselves to those goals and make sure that you don’t have to compromise your company’s good standing. Finally, we provide you training and all of our expertise to make sure you’re keeping your clients happy. To learn more about our support go to our Reseller Benefits page.